Agile Research


  • Recruiting and administering participants for research in accordance with legislation (GDPR) and best practice
  • Conducting focus groups 
  • Usability testing
  • Accessibility audits (WCAG 2.1)
  • Desk research e.g. using resources such as the Office of National Statistics and Citizens Advice Bureau database
  • User acceptance testing (UAT)
  • Competitor analysis and benchmarking
  • Defining metrics, KPIs and baselining
  • Creating and running surveys (online and offline)
  • Interpreting results, presenting and reporting
  • Configuring and reporting Google Analytics 
  • Automated screen recording of visitors using a website
  • Collaborative working to ensure findings are relevant and usefu


Guidance on what to investigate -

defining and baselining key metrics and performance indicators

Usability testing -

understanding snags and barriers

Inclusive ways of working -

encouraging client teams to participate in research to make findings relevant

Research typically happens in three stages -

  • Discovery – a variety of techniques are used to understand the needs of the users, their context, behaviour and capability
  • Baseline – unearthing the metrics and indicators by which performance and improvement can be measured
  • Summative research e.g. usability testing – identifying and assessing the effectiveness of the product or service in meeting the organisation and user requirements

The last activity is better undertaken on a regular basis to evaluate designs and solutions in development. We are also familiar with the processes used by Government Digital Services and fitting research into “Agile” sprint cycles.

After agreeing the research brief, we suggest the most efficient approach. That might require answering just one question or improving an issue
e.g. setting up Google Analytics, or reducing the percentage of shopping carts abandoned during checkout.  

Whatever the scale, we enjoy the challenge of achieving the most with the least.

Optimising performance by monitoring stats and usability testing