Agile Research –  UX and user research

Some of our services -

Discovering the experience of your clients, customers and service users
  • Recruiting from the target demographic
  • Responsibly administering participants (GDPR) and conducting primary research
  • Collating, analysing and presenting results
Investigating how products and services fit into the real world
  • Users’ requirements and constraints
  • Accessibility
  • Competitors
  • The full service journey
Telling the story behind the statistics
  • Identifying and baselining key metrics
  • Reporting current performance
  • Finding where the numbers change and why

Some things we've done -

1.  Survey and interview service users:

Primary research in clinical environments, production of materials, analysis of results. 

2.  Heat mapping and recording of actual visits

We can automatically record traffic to a website to show where and how visitors interact with pages.

We also evaluate the performance of improvements by comparing new and previous versions of a site (A/B testing)

3.  Usability testing and focus groups

From our extensive network we can recruit research participants representative of your clients and service users.

4.  Accessibility and usability audits

A cost-effective means of evaluating existing sites and services

5.  Rapid prototyping and testing of improvements

Prototyping can be done with paper and pencils (lo-fi) or HTML (hi-fi).
Online prototypes can appear and function exactly the same as a web page: live testing with minimum development.

We also-

  • Evaluate and inform website navigation
  • Audit accessibility (e.g. WCAG 2.1 AA)
  • Undertake desk research e.g. Office of National Statistics, GP Patient Survey
  • Facilitate user acceptance testing (UAT)
  • Analyse the competition
  • Work with you to ensure findings are useful

Usability testing -

"Why you only need to test with 5 users"
(icon links to article from Neilsen Norman Group)

Guidance on what to investigate -

defining and baselining key metrics and performance indicators

Inclusive ways of working -

encouraging client teams to participate in research to make findings relevant

Automatic 24/7 data collection and analysis -

keeping development on track

Typical research cycle for developing services