Agile Research

Some things we've done -

1.  Primary research e.g. surveys and interviews
2.  Heat mapping and recording of actual users interacting with websites
3.  Usability testing and focus groups
4.  Accessibility and usability audits
5.  Rapid prototyping and testing of improvements

And other things we do -

  • Recruit and administer participants for research in accordance with legislation (GDPR) and best practice
  • Conduct focus groups 
  • Design and run surveys (online and offline)
  • Evaluate and inform website navigation
  • Test usability
  • Audit accessibility (e.g. WCAG 2.1 AA)
  • Undertake desk research e.g. Office of National Statistics, GP Patient Survey
  • Facilitate user acceptance testing (UAT)
  • Analyse your competition
  • Help define metrics, KPIs and baseline performance
  • Configure, interpret and report analytics 
  • Automate screen recording and heat mapping of website visits
  • Work with you to ensure findings are useful

Usability testing -

"Why you only need to test with 5 users"
(icon links to article from Neilsen Norman Group)

Guidance on what to investigate -

defining and baselining key metrics and performance indicators

Inclusive ways of working -

encouraging client teams to participate in research to make findings relevant

Automatic 24/7 data collection and analysis -

keeping development on track

Typical research cycle for Agile sprints