Formative research – techniques and tips

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What people say is different from what they do

The post “Different types of research“, categorised user research as either formative or summative (aka generative/evaluative): – Formative investigates environmental and human factors, constraints, opportunities, behaviours, requirements, and objectives. Summative evaluates the performance of […]

Presenting results


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Patient contact with health services

“More time is spent researching, analysing results and gleaning insights, than communicating the results” – discuss. That detracts from the impact of research, and doesn’t help answer the important question – “So […]