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Not all surprises are welcome

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Not all surprises are pleasant

A less obvious reason to start researching sooner rather than later is that it’s a really good way to address the questions teams have and inform the decisions they make: should this or that screen come next to keep the flow, will a user “get it” or know what to do next. The alternative can be hit and miss.

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Formative research – techniques and tips

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What people say is different from what they do

The post “Different types of research“, categorised user research as either formative or summative (aka generative/evaluative): – Formative investigates environmental and human factors, constraints, opportunities, behaviours, requirements, and objectives. Summative evaluates the performance of […]