- Desk research e.g. using resources such as the Office of National Statistics and Citizens Advice Bureau database
- Recruiting and administering participants for research in accordance with legislation (GDPR) and best practice
- Conducting focus groups
- Usability testing
- Accessibility audits (WCAG 2.0 AA)
- User acceptance testing (UAT)
- Competitor analysis and benchmarking
- Defining metrics, KPIs and baselining
- Creating and running surveys (online and offline)
- Configuring and reporting Google Analytics
- Automated screen recording of visitors using a website
- Interpreting results, presenting and reporting
- Collaborative working to ensure findings are relevant and useful
WE ALSO PROVIDE
Research typically happens in three stages -
- Discovery – a variety of techniques are used to understand the needs of the users, their context, behaviour and capability
- Baseline – unearthing the metrics and indicators by which performance and improvement can be measured
- Summative research e.g. usability testing – identifying and assessing the effectiveness of the product or service in meeting the organisation and user requirements
The last activity is better undertaken on a regular basis to evaluate designs and solutions in development. We are also familiar with the processes used by Government Digital Services and fitting research into “Agile” sprint cycles.
After agreeing the research brief, we suggest the most efficient approach. That might require answering just one question or improving an issue
e.g. setting up Google Analytics, or reducing the percentage of shopping carts abandoned during checkout.
Whatever the scale, we enjoy the challenge of achieving the most with the least.